What does male beauty mean to you?
is a purist. Throughout his career as a model agent, he has sought out and represented women and, to a slightly lesser extent, men who embody beauty in its very purest form.
This extends to male modelling – which, despite being a slightly broader church than its female equivalent – is a field that has been dominated by a boyish breed of man since the mid-00s. This is largely thanks to menswear designers like Raf Simons and Hedi Slimane and the skinny silhouettes that they popularised, which subsequently both demanded and pioneered a new archetype of male model.
As well as being an expert in the field of modelling, Rowland is also an adept photographer – a skill that he acquired almost out of necessity when taking Polaroids of those on his books and, later, creating series of images which formed ‘show packages’ . Here, he presents a series of portraits of English boys freshly signed to Premier – male models at the very start of their careers.
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