For its Spring/Summer 2024 collection, American Vintage embarks on a journey to Madrid, Spain's vibrant capital. The Marseille-based label has
embarks on a journey to Madrid, Spain’s vibrant capital. The Marseille-based label has captured the essence of its latest range through 21 striking looks, showcasing the season’s focus on vivid colours, warmth, and the joy of life, all infused with the distinct AMV flair.
This season, we collaborated with Madrid’s own Pepe Lobez, who brought our 21 looks to life through the lens. Emphasizing authenticity, we turned to everyday individuals as our models, introducing new faces to the AMV collection. From 3 to 99 years old, individuals like Julieta, Bilbo, Ichi, and Roque have brought our pieces to life, showcasing a range of prints, stripes, and hues with effortless style.
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