In this week’s International TV Newswire, Variety looks at what Netflix overseas rankings say about its business model, a BBC iPlayer smash hit, Viacom’s latest production as it swells Spanish-lang…
Netflix: Rankings Suggest Early Successes of International Business Model
“Extremely proud of our originals around the world…proof that great stories can come from anywhere and be loved everywhere.” Netflix tweeted Dec. 30 as, for the first time, it unveiled its most-watched titles in major markets worldwide. With slow news-flow throughout the week, it remains its major talking point. There were surprises.
“We’ve had 100 years of the industry being driven by largely U.S. content that’s gone international. That’s changed significantly but it hasn’t changed overnight, and it’s not a change that top 10s would reflect.” Comparing production volume to estimated subscriber penetration, an Ampere Analysis report last September suggested a number of markets look a little overweight, notably Denmark, India and several Latin American countries. “This is almost certainly due to the exportability of Nordic Noir globally and Spanish- language content to key markets like the U.S. as well as the longer-term potential Netflix must see in India,” the report read.
Little wonder too that Netflix launched last year its first European Production Hub not in Paris nor Rome but Madrid.James Corden and Ruth Jone’s “Gavin and Stacey” 2019 Christmas special snuck in just under the wire to break a non-scripted sweep of the U.K.’s top 10 most-watched TV programs of the past decade, drawing 17.1 million viewers.
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