Italian brand Intimissimi behind steamy Jennifer Lopez TV ads open in Galleria Dallas
Texas is an important market for the brand based on e-commerce business coming from the state, according to a statement from the retailer. More stores are planned for Houston, Austin and San Antonio.
For its 100 stores, Intimissimi said it’s looking at both shopping centers and street locations. The geographic focus is on Texas, California, Florida and Illinois, but the statement says it’s also “exploring other important cities across the country.” Intimissimi is owned by Calzedonia Group, a 30-year-old Italian company that has 4,800 single-label brand stores, both owned and franchised, in 50 countries. Under the Calzedonia brand it sells Italian legwear, hosiery, socks and swimwear, and Falconeri is known for its cashmere sweaters. Both have stores in the U.S.The Galleria Intimissimi store is slightly larger than its other stores so far.
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