Dodge CEO Tim Kuniskis talked with Motor Authority about the end of the Hellcats, the move to electrification, and how it will all work.
Dodge showcased its past, present, and future during Speed Week at the M1 Concourse in Pontiac, last week. CEO Tim Kuniskis held court over three nights of product unveilings, dubbed Current Muscle, Gateway Muscle, and Future Muscle.
We don’t sell a single car that anyone needs. If I have an opportunity to bring a car back to market that people love, I have to do it. I don’t wanna piss anyone off, but if I have 3k orders cash in hand, I gotta do it.seven “Buzz model” Chargers and ChallengersWell, I have no control over what a dealer charges. But, if I put on my website where every single car is, now you know where all the cars are. So now you can go anywhere, do anything, whatever you want. You can’t do that today.
I’m going to give them so much time—that’s why we patented the stuff. Will the patents hold? I don’t know, I’m not a lawyer. But what I do know is I didn’t want to bring the car out in 2024 and say,"Hey it’s great, take my word for it." I wanted to bring it out way in advance so you guys can all talk about it.The noise that a car makes today is like a mystical thing for most people. It’s pretty simple.
I can instantaneously pull out torque for 250 milliseconds and add torque back in to give you a shift. Will it make your car faster? No. Will it make your car way more fun to drive? Hell yeah.No. Not done with it yet. Funny thing about it is the engineers will be the first to tell you. A single-speed EV is by far the most efficient. It’s amazing technology. Using multi-speeds is not going to make the car faster.It’s going to make it heavier, and it’s adding cost, and it’s adding development.
When we started working on this car we knew we wanted to have Direct Connection for a GLH. I could have done a GLH through Direct Connection and say, hey you need these halfshafts, you need this, you need that. It would have been a fortune. Or it’s single dollars to put it in the base car and give you the option to go up from there. Which, by the way, is the same thing we’re doing with the Daytona. We’re planning it all from day one.
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