Interest in Threads is sinking fast according to analysis of app traffic
Similarweb has revealed that Threads went from 49.3 million to 10.3 million users in a calendar month.Threads has to offer users more features in order to be a real alternative to Twitter or X.currently resembles a rock tied to a boulder which has been dropped into the ocean near the Mariana Trench.
Worse still, those who are on the app are spending less time on it. Similarweb’s analysis highlights that daily active minutes dropped from 21 minutes on 7th July to 3 minutes by 7th August. “Threads arrived on the scene during the latest flurry of controversies at Twitter, which had not yet rebranded itself as X but had annoyed active users with rate limits on posts, giving them extra incentive to look at an alternative. Threads may still have a better chance of becoming ‘the new Twitter’ than some other alternatives, but it needs to provide its users with more reasons to keep coming back,” writes Similarweb.
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