M2 CEO Stefan Kimmel sees increased institutional interest in Bitcoin following ETF approval, but his platform aims to empower all users in a safe, regulated environment
.The crypto industry has finally seen hope in 2024. After the approval of Bitcoin ETFs in January, the market has turned green, with Bitcoin hitting an all-time high and surpassing $72,000. The record inflows have also been observed for crypto investment products for the last six consecutive weeks of February-March, approaching the 2021 record. Add in the upcoming Bitcoin halving and possible loosened monetary policy, all of which pave the way for more institutions to explore crypto.
Kimmel is convinced of the role of ETFs in building reputation for institutions. “That’s been a group that hasn’t necessarily been in favor of crypto in the past, and that’s scared off other investors as well. But now the credibility, the sponsorship, and the support for crypto have completely changed,” he said during the AMA.) will continue to be the focal point thanks to ETFs, with less regulatory debate around its classification as a security and lower-risk option.
As noted by Kimmel, M2 prioritizes user empowerment through features designed to make crypto more accessible and appealing to retail investors. The platform’s flagship product, the Earn program, with its flexible lockup periods and interest earned in deposited currency , caters to diverse risk appetites. There’s also an early redemption option for a fee, covering unexpected needs.
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