The “volatility” of Twitter under Elon Musk’s ownership has given Meta an opening to compete with its new app Threads, says the head of Instagram, Adam Mosseri.
While Mark Zuckerberg and Elon Musk are still preparing for a possible cage match, starting today, their two companies are officially battling. Meta has released Threads, its standalone Twitter competitor that is based on Instagram’s account system. According to the head of Instagram, Adam Mosseri, Twitter’s “volatility” and “unpredictability” under Musk provided the opening to compete.
Not everything we do like this is going to work, but we should always be placing a couple of high-risk bets like this if we’re going to hope to really evolve forward as fast as I think we need to as a company. I’m sure naming this the name of another standalone app that you all shut down a couple of years ago, the irony of that is not lost on you? It is not. And you know this, too: You all’s track record on launching standalone apps in-house, they don’t tend to live after several years.
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Meta will offer premium ad-free Facebook and Instagram options—just not in the USAndrew Paul is Popular Science‘s staff writer covering tech news. Previously, he was a regular contributor to The A.V. Club and Input, and has had recent work featured by Rolling Stone, Fangoria, GQ, Slate, NBC, as well as McSweeney’s Internet Tendency. He lives outside Indianapolis.
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