Some of the people using Threads on its first day tell the BBC what they think about the app and its future.
Technology reporter
Its lead feature is allowing users to instantly create a network with people they follow on Instagram. Steven said that he expected Threads to see an influx of content creators, who will typically create profiles on new social media platforms to attract an audience. "Particularly, it's going to be relevant to new influencers that want to gain an audience... because if you post early and post regularly, perhaps you'll grow as the platform itself grows."Dhruti Shah, creative lead at consultancy Have You Thought About and a former BBC journalist, called Threads "really exciting" as a new platform, but said it might be hard for users to cut through the noise.
"Other people like me - because I'm not the best ice skater - are slipping and sliding and hoping that they don't get their fingers cut by falling over.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
New Meta app Threads explained as Instagram-linked site to compete with TwitterIf you want to bail on Twitter, you might not have to wait long before a competing app explodes onto the scene, as Instagram-linked app Threads drops this month.
Read more »
Threads: Instagram owner launches Twitter-like appThe new app is now available to download in over 100 countries, though not in the European Union.
Read more »
Threads: Instagram launches app to rival TwitterMeta chief Mark Zuckerberg talks up the hope of beating Twitter over user numbers and friendliness.
Read more »
Threads: 7 things you need to know about Instagram's Twitter killerGot questions about Meta's Threads? We've answered them here.
Read more »
Threads: 42 best celebrities to follow on Instagram's answer to TwitterChris Hemsworth, Bella Ramsey and more.
Read more »
Threads: Ten million join Meta's Twitter rival, Zuckerberg saysThe Meta chief is hoping Threads, his new Instagram-linked app, will beat Twitter on numbers.
Read more »