'It's a worrisome trend,' our contributor John Brandon writes, 'when one app starts to imitate another.'
It’s a worrisome trend, though, when one app starts to imitate another. Instagram already has a massive following, so the move to start cribbing the video feed features from TikTok and making short clips more prominent in the interface seems like a clear path to failure.. The algorithm is constantly monitoring everything we do. When you pause and watch an instructional video just a bit longer than some other clip, it means you have fed the monster and now the monster knows what to feed you.
Doing a “copy-paste” of the TikTok algorithm won’t work. Instead, Instagram has to figure out how to make the photo-centric feed even more innovative and appealing to a younger audience, the ones who are more willing to try new features. While some of us are happy using Google for our searches, Gen-Z might gravitate to new features that help them find new products, make new connections, or discover new recipes and travel ideas. Instagram already does that well, now the company needs to figure out how to enhance the experience and make it even more viable.Imitation won’t work. Tesla and Apple didn’t become the defining brands of our age because they copied what other firms were doing.
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