Instacart's new services include subscriptions as it prepares for IPO

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Instacart's new services include subscriptions as it prepares for IPO
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Instacart is doubling down on subscriptions and other services as the pandemic delivery boom wanes. Here are 5 initiatives it's betting on as it prepares for an IPO.

Instacart unveiled its revamped subscription service, Instacart+, in June.Now called Instacart+, Instacart's subscription service costs $9.99 per month or $99 per year.

Instacart in March introduced Instacart Platform, a suite of e-commerce and in-store tools for retailers.Instacart has been building its advertising business for roughly two years. The division allows brands to place their products in front of customers as they scroll and add to their virtual shopping basket.

"I'm not entirely sure that retailers are going to think of Instacart as that value-added partner that you want to trust the loyalty of your customers to," Ellin said. Laura Kennedy, a CB Insights analyst, said that standing out from those rivals and attracting enough consumers to Instacart as delivery demand wanes will be key to growing the business.

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