The Africa Fintech Summit releases a report, shedding light on the current state and future direction of marketing strategies within the fintech industry.
report, shedding light on the current state and future direction of marketing strategies within the nation’s booming fintech industry.The report reveals that paid advertising was the dominant channel for customer acquisition across key Nigerian fintech verticals in 2023.Sectors like Merchant Payments, Point-of-Sale , Investment & Wealth Management, and Digital Lending witnessed substantial customer acquisition costs in 2023.Fintech companies are prioritizing efficient marketing strategies.
Explaining the motivation behind the report, Charles Anijekwu, co-author, states, “We wanted to understand the fintech marketing landscape better and identify the true drivers of growth.” Co-author Jeremiah Ajayi adds, “There was a data gap on marketing trends within fintech, especially in key areas. We aimed to bridge this gap with the report and foster a data-driven culture within the industry.”. “Nigeria, Africa’s leading fintech hub, is a valuable case study for the continent,” he states.
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