Inside the world of Ottawa's growing sneaker community ottnews ottawa
These 'sneakerheads' get their kicks from, well, kicksDonny Dao, left and Jer Hamel say the growth in Ottawa's sneaker culture is behind their newly opened Sole Society, which they see as both a store for collectible shoes and a community space.
He said he's one of a growing number of Ottawa "sneakerheads," as they call themselves — people who buy, sell and collect limited edition sneakers, many of whom have managed to transform their passion into a career. These are just 40 pairs from Zhai’s 75+ collection of sneakers, many of which remain housed in Ottawa due to his more cramped living quarters in New York City.
"Especially with the Ottawa community, I find that the majority of customizers are men. I get a lot of comments from people who tell me that I'm the only woman," she said."I definitely want more women to be into [sneakers and customization] and show their creativity." The recently opened Sole Society shoe store sells everything from the Airforce 1 to all sorts of Yeezys. The store also offers sneaker-cleaning services.
"It's a market that no one looks into normally.… There's a market for everything out there," he added.
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