Inside the Most Anticipated New Luxury Properties on London’s Booming Real Estate Scene

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Inside the Most Anticipated New Luxury Properties on London’s Booming Real Estate Scene
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London's luxe real estate scene is booming. Let's take a look at the incredible newcomers and see why they're the talk of the town.

The Audley Square entrance of Robert A. M. Stern’s 1 Mayfair., the reported $2.5 billion project certainly rivals the Peninsula in ambition, with just 29 residences, clad—like Stern’s best-known New York City projects—in a facade of creamy limestone; in London’s case, stone quarried from the Isle of Portland in Dorset.

Other enviably located London newcomers include the OWO on Whitehall, which, when completed early this year, will offer 85 of the. And then there’s 8 Eaton Lane, another new Belgravia development with 42 residences set in a Grade-II listed, Second Empire–inspired building dating back to 1863. Just over a century ago, the site was converted into the Belgravia Hotel before being transformed into office space and now a series of one- to five-bedroom homes with remaining units priced from $4.

is a collection of 12 single-family homes with private gardens, each averaging 5,750 square feet with prices starting at roughly $26 million. These prices may be among the highest per square foot of any city in the world. But analysts such as Bailey say London’s top end can support them, insulated from economic uncertainty by a buyer pool operating well beyond conventional financing restrictions.

While Kwok remains mum as to whether Peninsula is developing additional branded residences, the high prices secured by the firm’s London debut suggest the company’s presence in the prime-property arena could continue. “We only have 10 Peninsulas around the world, and unlike most companies, we own all or at least a large part of everything we do,” says Kwok, detailing why the Peninsula portfolio remains so modest—and slow to expand. “We still believe in the power of being owner-operators.

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