Breweries are limiting in-person, to-go purchases of their rarest beers and labeling bottles “not for resale.” That’s not stopping online resellers.
. Beer-trading group admins also fear Facebook’s cross-hairs, and rightly so, as several have already been banned.
Razzles have a negative reputation, but they’re also democratic, in their way. “It gives people who don’t have the disposable income to belly up to the table,” says Kidd. “And if you win, it’s almost more intense than having bought it outright.” Ideally, a system of trading and selling one-off bottles helps small breweries without expensive distribution deals reach new customers in distant markets. “I’ve met breweries that are all for a site like My Beer Collectibles because it gets their product in the hands of people who wouldn’t normally see it,” says the site’s founder.
To prevent that outcome, some breweries have tried to police resales, enforcing strict rules at bottle releases and banning known resellers. Two Washington beer fans, Jeremy Miller and Amanda Adams Isherwood, caused a minor online imbroglio this winter after they drove 200 miles to pick up limited-release beers at Floodland in Seattle — and were promptly banned for life for violating the brewery’s rule of one beer allotment per “romantic couple.
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