Supreme's Julien Cahn and Todd Jordan spoke to WWD about Supreme's retail strategy and why they sliced apart two Supreme x Louis Vuitton trunks for the store.
Located at the corner of Changle Road and Fumin Road, the Supreme store lies at the center of a micro-neighborhood in downtown Shanghai known for its vibrant youth culture scene.
“We want to make sure that opening here is an opportunity to also bring our culture here, then take some of the culture from here, mix it up, and mash it into something unique,” added Cahn. Upon entering the store, shoppers are greeted by two Mark Gonzales sculptures, one of which is a full-size F1 race car at the very center. A mural by Brooklyn-based artist Josh Smith hovers above the main wall, featuring a vibrant painting with Goth-like features. The artist is also known for his collaboration with Givenchy in 2022.
“It’s about the craftsmanship. You don’t need to know skateboarding to really appreciate the bowl,” added Jordan.“There’s something really cool about taking a really expensive Louis Vuitton trunk and cutting it,” said Jordan. As for future collaborations with Vuitton, Jordan said, “We tend to not do things twice, and most of our products are rarely repeated.
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