We toured the Southern designer's new uptown digs and picked his brain on the best merchandise to give or receive.
It’s by no means the designer’s first dalliance with New York, as his label and its sister brand Ann Mashburn, helmed by Sid’s wife and partner, have held multiple Manhattan pop-ups pegged to the holidays. But unlike in previous years, this time the Mashburns won’t be leaving town after the decorations come down.Robb Report
But employees refer to the new location—which stocks Sid Mashburn and Ann Mashburn—as being in “phase one,” with a second phase to come sometime in the first quarter of 2023. Details of the space’s final appearance are sparse, but Mashburn promises that it will appear “warmer” and “gentler” with floor coverings and rearranged walls.
“How do you invite as many people into our party?” Mashburn says of the shop’s big-tent philosophy, before employing a collegiate analogy. “To get into a fraternity they have a bid system. We want this to be a fraternity where everybody gets a bid.”
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