“We wanted the space to feel surreal,” says brand co-founder Ryan Goldston.
New York City sneakerheads, rejoice! A new shopping destination is coming to town, courtesy of APL —the cult sneaker brand who counts stars like the Kardashians as fans. On November 9th, the footwear label will open its first New York store in the trendy SoHo district, marking its second flagship location worldwide . Launched in 2009, APL founders Ryan and Adam Goldston revolutionized the sneaker market with their assortment of “luxury performance” footwear.
“We started with basketball and performance, so that was a really important touch to us when we were designing the space,” says Ryan. In the back of the store, meanwhile, are five special “vanity rooms” that are lined with different stones such as onyx; They’re perfect for outfit selfies and Instagram photo ops. “Each represents the five boroughs of New York,” says Ryan, while Adam adds, “When you’re shoes, you want to see how it all comes together—we wanted to have a full immersive moment.
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