A public service announcement video featuring actors in costumes resembling red pandas uses a poem and theatrical performance to create an emotional connection with the audience, rather than preaching at them.Red pandas, found in Nepal, India, Bhutan, and China, are endangered by habitat loss, poaching and accidental snaring.
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Red pandas, found in Nepal, India, Bhutan, and China, are endangered by habitat loss, poaching and accidental snaring. That’s where the new PSA comes in. “It is different from other PSAs as it doesn’t tell or order the audience to stop the trade or don’t kill the red pandas,” Rai said. Conventional PSAs, commonly seen on Nepali TV, wouldn’t serve the purpose as people feel pressured into doing things that they wouldn’t otherwise do, he said.
The video, funded by Lama’s prize money from the Whitley Award, shows actors decked out in black-and-red costumes, a nod to the color of both the red panda’s fur and a traditional Nepali dress worn by one of the country’s many ethnic groups. In the video, the actors mimic red pandas facing various challenges, including hunting.
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