Innovating Women Like Nancy Hobbs Who Have Changed Running for the Better

To celebrate International Women’s Day, we’re recognizing the leading ladies who have taken their ideas and ran with them. ❤️ Better

When forced to take a break from running due to injury in 2010, former professional runner Lauren Fleshman used her free time to create ato fuel her triathlete husband’s races. She focused on using whole food ingredients—such as dates, seeds, and nut butter—to make bars that were satisfying while still being easily digestible for athletes on the go.

After a lot of experimenting in the kitchen,Since the company launched in 2010, PickyBars has expanded its offerings, now selling granola and oatmeal along with a tasty lineup of flavored bars. Whether you’re looking for a premorning run snack or postworkout recovery fuel, you can trust PickyBars to give you clean energy to carry you through the long haul.

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