WeArisma, the data analytics company that measures the marketing power of online influencers and celebrities in fashion, beauty, luxury and travel, has raised 2.5 million pounds in its latest funding round led by the investment syndicate Adjuvo.
Tsai also plans to introduce new features to the platform and boost its coverage of leading social channels in Asia Pacific and globally. She wants brands to “unlock new revenue opportunities in markets where consumer purchasing decisions are heavily driven by influential sources.”
Tsai’s background is in media and financial engineering. She started WeArisma in order to measure the publicity that brands and retailers “earn” from third-party sources, which can often be difficult to calculate., WeArisma uses proprietary technology to calculate the media impact value of brands and products when they appear on, or are endorsed by, an influencer or celebrity.
WeArisma, Tsai added, “aggregates billions of different feeds and looks at the whole purchasing funnel” in an effort to help clients “generate a better return on their investments; help brands understand how they rank among their target audience across all social channels, and how easily their audience will find content that drives real brand affinity and health.”
WeArisma has already banked six years of historical data across 15,000 brands in more than 70 countries, and the challenges going forward are many. Tsai said the company needs to scale, and her team needs to optimize its analytics, methodologies and use of AI.
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