After wrapping up his latest international trade trip to Japan on July 8, having met with leaders from Honda, Nissan, Panasonic, Subaru and Toyota, the list of overseas automakers and battery companies with which François-Philippe Champagne has not recently shared a conference table is getting slim.
Canada’s minister of innovation, science and industry also pitched the country as an investment destination to BMW, LG Chem, Mercedes-Benz and Volkswagen on two separate tours through Europe this May.
How well that pitch resonates with the laundry list of companies Champagne met with will be measured in euro, yen, won and dollars over the next few years. “It doesn’t make much sense to mine in Africa, refine in Asia and build batteries at home,” Champagne said, pointing to Canada’s one-stop shop for every step in the EV production process.
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