Index Ventures’ Danny Rimer: ‘The talent is what’s going to drive the difference’

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Index Ventures’ Danny Rimer: ‘The talent is what’s going to drive the difference’
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Markets and technology matter, says the VC veteran, but people are the decisive factor in choosing investments

Danny Rimer is one of Europe’s leading venture capital investors , who has built a reputation among his peers as a top talent spotter and start-up champion. After stints as a West Coast banking analyst, working on the IPOs of Amazon and Netscape, and as a general partner at investment firm Barksdale Group, Rimer moved to London to open an office for Index Ventures in 2002.

How does that change the game for VCs? DR: Well, for VCs, what’s exciting about AI, generally, is that a number of verticals or sectors that we were less excited about are being reinvented. Generative AI is putting a lot of pressure on the traditional advertising industry. The large ad agency conglomerates now face existential questions, because gen AI tools can enable companies to replace a lot of the work done by ad agencies.

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