Designer Andrea Pitter, winner of the second season of Amazon’s runway-to-retail reality show “Making the Cut,” is set to open a boutique at Row DTLA on Oct. 17.
As if on cue, Pitter popped up from her bench with all the energy of an uncoiling jack-in-the-box, went to the side of the van and leaned over, flashing a wide smile and a V-for-victory sign next to the swooping Amazon arrow logo.
Fast forward 11 months from the win, and she was boots on the ground last month, unpacking boxes, dressing mannequins and making sure the name Pantora is set in the subway-tile walls to her satisfaction. “I was getting commissioned to do bridal gowns online,” she says. “At one point, when I had maybe my third job out of college — all of my jobs were very short-lived — I was working as a corporate designer at Fetch for Pets, designed all the pet wear, and I was like, ‘Andrea, focus!’ I was using my lunch breaks to buy fabric to do the work for my personal business.
Her solution was to create Forgotten Skin Tones, a full line of mesh and linings catering specifically to women of color. Given Pitter’s activity level on social media, I couldn’t help but ask if it had anything to do with a different tie-breaker — the one in the season’s second episode when, despite having a stronger collection, she lost when a group of influencers judged another designer’s posed-model photos better in a social-media-themed challenge.
Pitter’s ready-to-wear wares are heavy on the houndstooth-check pattern, a nod, she says, to the last capsule collection she designed a decade ago before turning her full-time attention to bridalwear.
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