Some traditional movie theaters are launching 'virtual cinemas' to keep their businesses afloat
Greg Laemmle never thought he’d recommend anyone to stream a movie at home. The best way to watch a film, as any theater owner like Laemmle will tell you, is in a darkened cinema with a tub of popcorn at the ready.pandemic has entirely disrupted the business of showing motion pictures on the big screen. There’s a great deal of ambiguity over when things will return to normal, and when activities like going to the movies can safely resume.
Alamo Drafthouse, Film Forum and the Angelika are a few of the other theaters testing out the provisional path into digital. Some of the offerings available include Film Movement’s “Corpus Christi,” Robbie Robertson doc “Once Were Brothers” and Oscilloscope’s “Saint Frances.” As with traditional movie stubs, theaters and distributors are splitting proceeds from ticket sales.
It’s not just exhibitors that are reeling from indefinitely closed multiplexes. Almost every major movie set to release through the middle of summer has been postponed, resulting in an onslaught of tentpoles that. That leaves little room for independent movies to break out when theaters eventually reopen.
Days before Lorber’s U.S.-based company was gearing up to release “Bacurau,” a Brazilian thriller that, theaters in New York City and Los Angeles were ordered to indefinitely close. “We wanted to validate the possibility for the film to perform at some theatrical level, rather than send to iTunes or Netflix,” Lorber said.
Some exhibitors were skeptical, Block admits, though most were willing to take a chance given the circumstances.
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