Ahead of national elections next week, some people in Zimbabwe's rural areas say they are facing intimidation from supporters of the long-ruling ZANU-PF party and a biased state-run media that restricts their options.
Some rural folks like Mutandwa have found a way to combat the threats and the media bias they also see, but which often go unnoticed deep in the rural areas where the majority of the country's 15 million people live, and where the opposition's reach is limited.
The way Mutandwa and her group of grannies are using cellphones and the internet to cut through the propaganda ahead of elections represents a shift from past rural election campaigns, said Rejoice Ngwenya, a strategic communications specialist in Zimbabwe. While cellphone and internet access was widespread in the cities, opposition parties previously could only use rallies, community meetings, or sometimes even funerals, to reach rural voters and share their message.
WhatsApp and other messaging apps are having a “high impact” in rural areas in the buildup to these elections, according to Ngwenya. During this election campaign, Mnangagwa and his party have dominated TV and radio again, and have also been sending bulk text messages to millions of people with campaign information and notifications of ZANU-PF rallies that Chamisa's opposition party, and the grannies, simply can't match.
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In rural Zimbabwe, a group of grandmothers counters alleged election intimidation, bias on WhatsAppAhead of national elections next week, some people in Zimbabwe's rural areas say they are facing intimidation from supporters of the long-ruling ZANU-PF party and a biased state-run media that restricts their options.
Read more »
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