Amid the SAG-AFTRA Hollywood strike, stylists, makeup artists, and emerging designers are finding ways to keep the momentum going.
Chacon says the impact of the Hollywood strike is likely to affect those in lower paid jobs more acutely. “[These workers] are all losing a lump sum of their income, which comes from these promotional tours, these editorials, promotional articles in magazines, these red carpet events, tours and festivals,” she argues. “They employ and drive so much higher paying jobs for these workers. It really puts a large percentage of people in the fashion industry at a halt.
“I had a schedule that was very full [over the next month] and it’s now all been erased. It’s gone. Actors are not allowed to do any press events and that’s what I do,” says stylist Young. Fashion stylist Maeve Reilly, who has worked with a number of celebrities including Megan Fox, Lori Harvey and Hailey Bieber, shared the same sentiment.
“[As] we saw in the pandemic, we can find alternative ways to continue to be creative,” she says. “A lot of my [clients] work with brands in their everyday life so there are still opportunities just in different capacities than red carpet.” This includes working with brands through other projects such as advertising campaigns, consulting projects and dressing actors for other large events such as fashion shows. However, red carpet events are still an important revenue stream for stylists.
“Red carpets and premieres are seen by such a large audience they create a very impactful moment for brands and the industry at large,” Reilly adds. “Unfortunately, with all the uncertainty in regards to how long it will go on for, this has essentially put my work as a stylist on pause until further notice.”
Without a clear end date in sight, stylists are uncertain when business will return to normal as the Toronto Film Festival is set to kick off towards the end of Venice Film Festival, on September 7th, and a similar situation is likely to unfold there. “Part of me is like, a month off would be nice, but if it is three or six months, I definitely have to find a way to keep busy,” says Young.
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