Grocery company FreshDirect promises to deliver within mere hours fruit, fish and bottles of water ordered online in New York.
NEW YORK - In New York, a city famous for always being on the go, grocery shopping can be time-consuming.
Orders ramping up ahead of Thanksgiving, when families across the United States gather round the table for a huge feast. Everything at the FreshDirect depot is as well-regulated as a Swiss clock, thanks to the computer system. They zip along on conveyor belts that spiral up to the ceiling, carrying the bins through countless levels of shelves."The system knows you, where you live, what amount of groceries you usually buy, what truck it will fit on, and based on that, what time can be offered," explained Timothy Knoll, the chief operating officer.The conveyor belts run for almost nine miles , criss-crossing the 400,000 square foot depot.
Once there, employees scan them, package them and put them in boxes that are quickly sent on their way with the touch of a big red button.For fruits and vegetables, employees can see which products have been requested on tablets and employees set aside any that are damaged.READ:"About 90 percent of our fresh connections are... with the farmers and the people that actually grow and raise our food," said Scott Crawford, the chief merchandising officer.
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