In Milan, Emerging Designers Are Redefining What It Means to Build an Italian Fashion Brand

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In Milan, Emerging Designers Are Redefining What It Means to Build an Italian Fashion Brand
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A growing emphasis on regenerative practices, diverse voices and youth culture made a mark during the Fall 2022 shows.

is synonymous with craftsmanship, tradition and the historic names that have dominated the Italian fashion scene for decades — the Armanis, the Versaces, the Pradas. Unlike other stops on the fashion month circuit, Milan is less known for engaging with topics or questions we might expect to see addressed in other major industry cities, such as sustainability, body positivity and diversity. That is, until now.collections, Milan Fashion Week is witnessing a narrative shift.

"It's energizing to know that people are looking to Milan," Cormio says. "It feels like we have a blank slate."recognizes this opportunity like no other, with a manifesto that calls for a decolonized, cross-cultural future and a design philosophy that revolves around regenerative practices.

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