How this Toyota executive’s auto industry journey got on the rails in Canada.
For most Canadians, the Vietnam War was a distant conflict. For Hao Quoc Tien, a Vietnamese Canadian who is now CEO of the Asia Region for Toyota Motor Corp., it became a defining element for his career.
“I think that element allowed me to look at very difficult situations with a much lighter view, like an opportunity,” he said. “I’ve seen this before, I’ve been in a much worse situation than here, so why do I worry?” His time at CP Rail sparked his interest in automotive, as vehicles were among the key products his intermodal services helped ship. Toyota was one of his clients. Nine years later, Tien joined Toyota Canada Inc. as director and chief information officer.
After 11 years at Toyota, Tien was appointed general manager of Toyota Motor Corp. in Japan, then vice-president of Lexus China and then senior vice-president of sales and marketing for Toyota Motor Asia Pacific. From his base in Singapore, he worked his way up to COO of sales and marketing before moving into various top-level positions in Malaysia, India, Indonesia and Thailand, finally returning to Singapore in his current role.
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