We spoke with Christian Knoop about his day-to-day in office, design as a whole and, of course, the IWC Ingenieur Automatic 40.
from 47 years ago. Of the many reissues or revivals across the watch industry, the IWC Ingenieur Automatic 40 was one in the making for a considerable amount of time, and the man behind it is Christian Knoop, chief design officer of IWC Schaffhausen. Men’s Folio was in Geneva to chat with Christian Knoop about his day-to-day in office, design as a whole and, of course, the IWC Ingenieur Automatic 40.
You mentioned so many things earlier, and design, in general, is such a broad spectrum. How would you appraise what good design is? I knew he formulated these 10 rules of good design, but before we developed this campaign and this communication angle, I’ve never read them. Reading into it now, I was surprised at how relevant this is in modern days and as part of our daily work as creatives. Examples such as “good design is innovative”, “good design is easy to use”, “good design is sustainable”, or “good design is long-lasting” are things we take into consideration when we design new watches.
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