In China, patriotic nostalgia is big business

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In China, patriotic nostalgia is big business
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Donning old-style Communist uniforms is surprisingly popular. Many are made in a single county. Our 'Chaguan' columnist pays a visit

In the past three years, however, America’s image has darkened and consumers have become more nationalistic, nudged by Communist Party propaganda and four years of Trumpian bluster. The market signals were swiftly received in Caoxian, for this light manufacturing hub in the eastern province of Shandong is linked to customers by e-commerce.

The sight of grown men and women dressed as soldiers from the 1930s, in powder-blue or grey tunics, trousers and octagonal caps bearing a red star on the peak, is one of the spectacles of modern China. They can be seen panting up Red Army supply trails in Jinggangshan, a mountain in southern China called the cradle of the revolution. They can be heard reciting Mao’s poems in Yan’an, an old party headquarters, and singing red hymns around vats of thin soup that troops might have eaten long ago.

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