This isn’t the first time that Lush has soured on social platforms.
said its resolve has been strengthened by the latest information from “courageous whistleblowers, which clearly lays out the known harms that young people are exposed to because of the current algorithms and loose regulation of this new area of our lives.”“We at Lush don’t want to wait for better worldwide regulations, or for the platforms to introduce best practice guidelines, while a generation of young people is growing up experiencing serious and lasting harm.
It will also be working with platforms that “we feel are taking wellbeing more seriously, like YouTube, Twitter, Reddit and Pinterest — not platforms that are using algorithms from gambling sites to keep you scrolling longer.”During an earnings call last month, Meta’s chief executive officeraddressed the whistleblower’s allegations. He pointed to Meta’s investments on safety and security, which are on track for more than $5 billion in 2022.
Lush reinstated those social media feeds during lockdown in a bid to stay in touch with customers. But it was not worth the effort, Lush said earlier this week, and the company feels that its teenage customers, in particular, suffered during the pandemic. According to Twilio, a cloud communications platform based in San Francisco, social media interactions between brands and their customers are on the wane.
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