In a fickle sporting world F1 understands it's 'Entertain to Survive'

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In a fickle sporting world F1 understands it's 'Entertain to Survive'
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MIAMI: Formula One spent much of the build-up to Sunday's (May 7) Miami Grand Prix shrugging off criticism it had become boring and uncompetitive with Red Bull in a league of their own winning every race. While Tom Garfinkel, CEO of the Miami Dolphins and Hard Rock Stadium that hosts the race, cannot do an

MIAMI: Formula One spent much of the build-up to Sunday's Miami Grand Prix shrugging off criticism it had become boring and uncompetitive with Red Bull in a league of their own winning every race.

Interest in Formula One in the US has been supercharged by the hugely popular Netflix series Drive to Survive that provides an entertaining behind-the-scenes look at the sport. While the grand prix is the anchor for a weekend of fun, the races themselves are no longer enough to make the event a financial and commercial success.

"They are basically the same and we had tremendous demand last year and this year," said Garfinkel. We held the tickets to about 85,000 last year on purpose.

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