Serge Dedina’s time in the Imperial Beach mayor’s office is coming to a close after he decided earlier this year that two-terms were enough.
“It helped us fuse everything that we did in Imperial Beach for the last eight years,” said Dedina, “To really renovate it and just restore this beautiful dynamic we have in Imperial Beach. The ocean, the community and doing things that make the city better for every part of the city. That’s what this is about.”
Dedina’s energy and ability to build coalitions helped Imperial Beach residents catch the wave of positive change during his tenure.Mural near Seacoast Drive in Imperial Beach on Oct. 13, 2022 San Diego businesses, The Brigantine, SEA180, Coronado Brewery, and Mike Hess, invested in the beach town’s front door, near the pier. The area welcomes both locals and tourists.“He’s been a great voice for the city,” said Kim Frink, a local resident for 10 years and the backer of a plan to open a co-op grocery in a town. The community did not have a supermarket before Dedina became mayor.
If there is one issue that has dominated Dedina’s two-terms in office, it is the city’s battle with a growing cross-border sewage problem. Sewage flows out of Mexico, into the United States, and fouls the ocean off the Imperial Beach coast.“It’s a serious public health issue and an environmental disaster. And it really impacts people’s lives,” Frink said.
Dedina, who cut his activist teeth on efforts to preserve the Tijuana River Estuary, has pushed hard to fix what he calls the country's only ongoing environmental disaster.
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