Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies.
with an ad campaign that showed its products ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast of mischievous pets, it's throwing them on the floor and smashing them to smithereens.
The campaign, covering out-of-home, print and social, depicts pet-related home mishaps with guilty-looking dogs and cats beside broken items that pets might easily knock over or otherwise destroy: a CHIAFRÖN plant pot, a FÄRGRIK mug, a KÄRLEKSGRÄS cushion and a STILREN vase."Don’t worry, you can afford it," the tagline says, as Coco and Simba look at us with big innocent eyes.We continue to admire Ikea's courage in its ad campaigns.
Carla Klumpenaar, GM Marketing, Communication & Interior Design, highlights:"For the past few years we have noticed a growth of pets in households in the region and we wanted to introduce this topic through this campaign for the first time. Over the next few days, we will also launch a collection of household products for pets."Daily design news, reviews, how-tos and more, as picked by the editors.
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