Here’s everything being announced in Berlin.
With Apple and Samsung both offering earbuds that deliver excellent sound quality and compelling ecosystem tricks, it’s getting increasingly harder for regular old earbud makers to stand out. Even mainstays in the category like Jabra can sometimes get lost in the mix — despite having an expansive product lineup. So today Jabra is announcingnew premium earbuds at the same time, with each targeted at very different use cases.
During a recent preview of both products, Jabra told me that consumers rank comfort as the most important factor when shopping for earbuds. This led the company to rethink the core design when coming up with the Elite 10 buds, which have a semi-open design to avoid any clogged-ear sensation or unpleasant occlusion. This helps differentiate them from the rest of Jabra’s closed-style buds.
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