IDC reports smartphone market growth in Q2, while Canalys sees slight dip

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IDC reports smartphone market growth in Q2, while Canalys sees slight dip
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According to Canalys, global smartphone shipments fell marginally to 288.9 million units in Q2 2025. Meanwhile, IDC reports a 1.0% year-on-year increase, reaching 295.2 million units.

The smartphone market in Q2 2025 showed mixed results depending on the source. Canalys and IDC published differing assessments of the quarter. Canalys reported a slight decline to 288.9 million units and a restricted market growth attributed to a modest consumer demand. Meanwhile, IDC described a market that grew 1.0% year on year to 295.2 million units.

Manish Pravinkumar, principal analyst at Canalys, said: “While most vendors maintained stable overall performance in Q2, their success often hinged on strong momentum in specific regions to balance softer demand elsewhere. Nabila Popal, senior research director for Worldwide Client Devices at IDC, said: “Economic uncertainty tends to compress demand at the lower end of the market, where price sensitivity is highest. As a result, low-end Android is witnessing a crunch weighing down overall market growth.“Additionally, lower than expected performance in China also contributed to the flat global growth. China declined in Q2 as subsidies failed to stimulate demand.

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