The NFL said it committed over $100 million to causes that assist Contract With Black America Institute, or CWBA, an initiative Cube stated in 2020.
“This is how we decided to attack the wealth gap by going after big companies like the NFL,” Jackson says.the group is aiming for Black businesses to obtain 25% of annual contracts for top NFL events like the Super Bowl. Qualified companies will be vetted and connected with the league to bid on agreements. Jackson said CWBA doesn’t collect fees or make revenue from arranging the partnerships.
LOS ANGELES, CALIFORNIA - FEBRUARY 14: NFL Commissioner Roger Goodell speaks to the media during the Super Bowl LVI.In a statement, NFL Commissioner Roger Goodell called partnering with CWBA “critical.” He said Black businesses are vital to “our country’s economic prosperity,” and added companies “have not always had the opportunity for exponential growth.”faced backlash
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