Don’t write off the ‘ivory towers’ of academia just yet. Businesses can learn — and apply — a lot from theoretical research
My retired professor uncle will tell you academia is the real world. But you probably know entrepreneurs and CEOs who snub their noses at textbooks, putting their faith instead in street smarts.
In Tuckett’s words: “To make decisions in the context they inhabited, my respondents had to organise the ambiguous and incomplete information they had into imagined stories with which, if they believed them and were excited enough by them, they then entered into an actual relationship which had to last through time.”
In her 2021 paper “Host Countries’ Level of Development and Internationalization from Emerging Markets: A typology of firm strategies”, my colleague Prof Helena Barnard rustles up just this sort of model. She proposes “a typology of four firm strategies to deal with different host location types: local optimization, global consolidation, brokering and niche filling”.
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