'The willful denial of the reality of the Kardashians' impact — or its opposite, parasocial over-investment in the members of the family as people — is a symptom of the media literacy crisis we face today.'
82% of students struggled to differentiate between an ad and a news story. Yet social media continues to produce new platforms while remaining opaque about its algorithms, and the Kardashians are viral, front-facing figures on almost every medium.
Plus, I’m hardly the first to promote"active" consumption of media in resistance to the passive consumption that tends to prevail today. Media theorist Marshall McLuhan, who famously proclaimed"the medium is the message," faced ridicule when, at the height of his work in the '60s, he insisted on the importance of studying ads. In response to the pushback, he wrote:"Many people seem to think that if you talk about something recent, you’re in favor of it.
Even the less socially urgent takes — seemingly silly content analysis like"Pets as Narrative Device in Keeping Up with the Kardashians" by Cat Dorman and Steff Boulton — have value because, when done well, they are a practice and demonstration of critical thinking.
What does Las Vegas have in common with the Kardashian empire? Both are multibillion-dollar industries, massively scaled, resilient to the test of time, and reliant on formulaic storytelling and flashy imagery to generate publicity. They’re not often politically correct, they set trends and they function phenomenally as cultural fractals.
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