'I wanted to put the popular dupe to the test'
As soon as I saw that Aldi were selling its own Eau Du Parfum dupes of the luxurious brand, I was intrigued to say the least. Considering a small 30ml bottle of Jo Malone perfume will set you back £55, a £6.99 100ml bottle from Aldi sounded very appealing to me.
Considering I've had a bottle of Jo Malone's 'Pomegranate Noir' in the past, I knew that I'd be able to give an accurate and honest review of the scent. Here's what I found. It had a very similar lid to the 100ml Jo Malone bottle, with a few minor differences in terms of the shape. The colour of the label and font was pretty much identical to the Jo Malone brand, with just a few small differences that were barely noticeable.
The big difference Naturally, nothing is perfect, and I did spot a few things that didn't quite live up to the Jo Malone quality. The actual consistency of the perfume when sprayed onto my skin was more watery, and less potent.
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