I sold EVs for more than a decade. I'm frustrated dealers still don't have the right approach
They say, 'We're going to Costco, we are going to the dentist, and we might do a lot of trips in a day.' But no one's really doing much more than 50 miles, even 100 miles a day.Zeid spends his time speaking with industry stakeholders at major events and talking to dealership salespeople about EVs.When someone goes into a dealership, they need to be greeted by someone who is just asking questions, not trying to sell immediately. We've got to slow that sale thing down.
Maybe not at the dealerships in the middle of nowhere right now, but at a dealership in California or Colorado or Texas or major cities, the salespeople need to understand that they are at the core of this. Where do people get their information from if you can't walk into a dealership and be told the basics of the car?understands the nuances of EVs
. I say"you need to give your staff a car for the weekend, one at a time or two at a time, and let them have it for a whole weekend and learn what it feels like, not do a test online." Because they have a certificate that says"I've passed without actually driving the car and plugging it in somewhere."happen to be born at this time, and own a dealership at this time in our society when we are transitioning from one type of fuel source to another.
Is there a car there? Where are their EVs parked? Are they charged when you get in there? Is the salesperson asking the right questions?
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