'I was blown away by the appetite for it.' Meet the man behind the birth of YouTube boxing
“It was insane,” Oliver said. “Twenty thousand people and it sold out straight away. I realised they had really captured the market and they’ve just taken it from there and it’s turned into this craziness.”
“They’ve captured a market and the demographic of the crowd is totally different from a regular boxing show, so it’s genius what they’ve created and it doesn’t look like it’s going away. Now there are countless YouTube fighters and there are even promotional companies dedicated solely to this new genre of boxing, including Misfits Boxing, which was founded by KSI, and they have signed a“It’s not going away,” Oliver said. “I didn’t see the growth of it, I thought it was KSI, Logan Paul, Jake Paul, it was a novelty event.
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