It's a no from us
While walking down Bloor Street in Toronto recently, I noticed a common theme in the luxury store windows: red and gold merchandise, images of pigs and big lettering spelling out “HAPPY CHINESE NEW YEAR” both in English and Chinese.
Hey @simons, why are there only white people celebrating lunar new year in your email? Another question: why are there only white people in your email? Unsubscribing pic.twitter.
Interestingly, the cultural interpretation of these products does seem to have an impact on whether they are successful, with many Chinese consumers publicly calling out brands on their failed attempts to celebrate the holiday. Earlier this year, Burberry released its first-ever Lunar New Year ad on Chinese social media app, WeChat. However, the ad, which resembled a somber-looking family portrait, was criticized for being “creepy,” and for misinterpreting the festive nature of the holiday.
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