'I was 25 and doing the marketing for One Direction's first tour. Suddenly, my private account became a destination for thousands of tween and teen girls.'
I didn’t fall into Instagram the way that most people did. I joined a decade ago when I was 25 and doing the marketing for One Direction’s first album release in the U.S. The group was on tour with the Nickelodeon boy band Big Time Rush and Teen Vogue wanted backstage photos for a tour diary.
I hired a friend who is a rock ‘n’ roll photographer to shoot my wedding to ensure that the photos were iconic and worthy of “the gram.” The likes and comments on my wedding photos made me believe that all this approval meant I was worthy of love — as if marrying my husband wasn’t enough to tell me that!My relationship with Instagram started to shift during the pandemic.
Taking a step back made me realize how much time and energy and effort I was putting into a platform that ended up filling my stomach with anxiety-fueled butterflies and more often than not induced feelings of longing and inadequacy. My relationship with Instagram was toxic.
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