ICYMI: ‘I feel like I got duped’: Tesla price drop angers current owners — via drivingdotca Tesla AutoNews EV
Drury said the new-vehicle price cuts will hit used cars immediately and could lower values even further. New-car buyers want new-car smell, he said, so pre-owned prices could fall more.Andrew Checketts, from Santa Barbara, California, said he took delivery of a seven-seater Model Y in early December after Tesla was “hounding” him with text messages promoting a $3,750 discount at the time. If he had waited one month, he could have bought the car for much less.
This is an age-old problem in the car business: Consumers buy a vehicle only to see a rebate advertised days later that would have saved them a few thousand dollars. This time it’s different because dealer discounts are often limited-time sales and Tesla’s cuts are larger than the typical rebate. The performance edition of the car that Simmons bought is down 19 per cent.
Analysts have noted that price cuts will weigh heavily on Tesla’s gross margins. Musk has said he is willing to chase volumes over margins. In a Dec. 22 audio chat on Twitter Spaces, he said that shifting prices downward was the best way to grow Tesla’s unit volume.Article contentResale value of Tesla vehicles has also declined.
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