'I can’t keep up with the celebrity Elf on the Shelf madness'

'I am a deeply reluctant Elf On The Shelf parent. An Elf Hostage, if you will'

Every December, celebrities flood their social media pages with photos of ‘Elf on the Shelf’ rascals getting up to all sorts of mischief. Stacey Solomon was up at 2am on December 1st prepping her homemade 'Elf', with the Pickle Cottage Santa scout clutching letters for her children.

Climbing back into bed, I thought to myself - and not for the first time - how on earth did this become my life every December? Elfie was, I am happy to admit, a joyful distraction and every morning Ruadhan and Donnacha raced around the house looking for him, squealing with excitement when they found him in his latest mischievous scenario.

And as we all know, these sorts of trends bring out the very worst in competitive parents who try to outdo one another on the ‘gram with increasingly elaborate elf pranks.

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