Hyundai, Kia TikTok Challenge Spotlights Rise of ‘Performance Crime' on Social Media

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Hyundai, Kia TikTok Challenge Spotlights Rise of ‘Performance Crime' on Social Media
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Unlike some social media-driven trends that seemingly disappear just as police get a handle on them, the car thefts have continued.

Multiple cities including Baltimore, Milwaukee and New York have filed or announced plans to join legal action against the automakers, which also are facing class-action and civil lawsuits from consumers like Neal. One such lawsuit was settled for roughly $200 million last week.

Earlier this month in Milwaukee, a stolen Kia collided with a school bus, leaving a 15-year-old who was hanging out the window in critical condition. Police later arrested four 14-year-olds, one of whom allegedly was driving. But some police departments, victims and the automakers also point the finger at social media platforms. Videos posted on YouTube in recent weeks show people breaking into various cars or using a USB cable to hotwire cars. The company removed the videos when notified by The Associated Press.

“There is no evidence any of these challenges ever ‘trended’ on TikTok, and there is a clear documented history that many challenges falsely associated with TikTok pre-date the platform entirely,” TikTok spokesperson Ben Rathe said. Like many social platforms, TikTok screens content with a combination of artificial intelligence and human moderators who try to catch whatever AI might miss. A spokesperson said it's easier for technology to spot certain violations, like nudity, than things like teens breaking into cars. The human moderators are a second level of screening when content is questionable.

While the Kia Challenge is the social media crime trend of the moment, it's not the first. And, experts say, it's not indicative of social media creating a paradigm shift in criminal activity.

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