Price premium over the Grand i10 and different market focus will are said to be keys to the Exter not succeeding it stablemate anytime soon.
Newly launched Exter uses the same engines and platform as the Grand i10, but, according to Hyundai, has a different market focus in addition to a slightly higher price tag. Image: Hyundai
Hyundai South Africa’s CEO has ruled the future possibility of the Exter replacing the Grand i10 as its smallest model out, saying continuing demand for the latter makes discontinuing it highly unlikely.Opening-up Hyundai’s model range, the seven model Grand i10 range, comprising the hatch, Cargo panel van and the sedan known as the Aura in India, carries a price tag of between R224 900 and R309 900 while the newly launched Exter is stickered from R269 900 to R344 900.
“We know it will take some sales away from the Grand i10, i20 and even slightly from Venue, but overall, we believe we will still pick-up incremental volume – it is a slightly different vehicle with a different application,” Jansen van Rensburg told“Overall though, we are still confident that we will pick-up sales within the segment”.
Increasing popular Grand i10 Cargo panel van completes the three-model Grand i10 range. Image: Hyundaioutright, Jansen van Rensburg said, “no, definitely not. There is a big price gap between Grand i10 and Exter, and there is still a massive demand at the lower end of the market”.Facelifted just over a year ago, the Grand i10, known as the Grand i10 Nios in India, has consistently been the brand’s best-selling vehicle with sales for the first six months of the year of 6 444 units.
A clearer picture of the Exter’s impact will only be established once the September sales figures is released by National Association of Automobile Manufacturers next month.
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